Stop!!! Give a look

Do you make a Note ..................

• Your biggest competitor is not a competitor; it's your prospect's indifference.
• Your second-biggest competitor is not a competitor; it's your prospect's distrust.
• Your biggest obstacle is whatever stereotype your prospect has formed about you and your industry.
• Prospects decide in the first five seconds.
• Prospects don't try to make the best choice. They try to make the most comfortable choice.
• At heart, every prospect is risk-averse, and risks are always more vivid than rewards.
• Beware of what you think you know or have experienced; memories fail people constantly.
• For the same reason, beware of what others say they know or have experienced.
• Certainty is a trick your mind plays on you; keep yours open.
• If everyone likes your idea, it's not an idea. Good ideas always make enemies.
• Don't create something that everyone likes; create something that many people love.
• Research never shows anything; it only suggests.
• Never take seriously what people say they think, because people are never sure. Trust only action.
• The more similar two things appear, the more important their tiny differences. Accentuate the trivial.
• Your most valuable salesperson is the person who answers your phones.
• You must improve constantly, because people's expectations rise constantly.
• Whatever you are doing, do it faster. Speed always sells.
• People don't care how good you are. They care how good you can make them.
• The best companies don't make the fewest mistakes; they make the best corrections.
• You cannot convince someone you have a superior product at a low price. Make up your mind.
• We call them "premium prices" because a higher price represents insurance that your product will perform.
• "Value" is not a compelling message or tenable marketing position, because every product that survives in a market has demonstrated it gives value for the price it commands.
• Despite all the warnings, all people judge books by their covers.
• People hear what they see; you must communicate visually.
• The more complex our society becomes, the more valuable your brand becomes.
• When in doubt -- which is almost always -- people choose what feels familiar.
• Brands do not just attract buyers; they improve customers' satisfaction. Brands have placebo effects.
• No intelligent person should be influenced by advertising, but every intelligent person is.
• Simplify everything: your name, your message, your design. Strip away everything until only the essence remains.
• If it takes 50 words to make your pitch, I will buy from the person who can do it in 20.
• Communicate one important message and people will think three good things about you; communicate three messages and they will think nothing.
• People don't learn from descriptions. They learn from stories.
• If you prove it, you don't have to say it. If you don't prove it, saying it is a waste of everyone's time.
• There is no such thing as "best."
• Ordinary names, ordinary words, and ordinary images warn us that you must be ordinary, too.
• Lincoln didn't have slides at Gettysburg.
• Never criticize your competitors.
• The fastest way to improve your communications is to cut them in half.
• The second-fastest way is to try to eliminate every adjective.
• The ultimate test of a communication: Does it make people stop what they are doing?